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How to Create Content That Sustains a Career From Tim Ferriss

Tim Ferriss breaks down some incredible nuggets of wisdom about creating content on the internet and how important it is to get your 1,000 true fans, inspired by Kevin Kelly.

This is such a fantastic concept, because 1,000 true fans are your ride or die squad, ready to share your content and get the word out about you.  It's also a very practical goal you could seek to pursue within about 3 to 5 years with consistent cultivation.

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Gary Vaynerchuk Explains Social Media For Business At Every Age Group

How To Promote Yourself!

Do you have a product, service, talent, or event you’d like to get noticed by the public but you don’t exactly know how to go about doing it without hiring a professional? Here are 10 easy ways to get yourself started.

1. Identify yourself. Who are you? What do you do and why is it interesting to others? Come up with a tagline or phrase that accurately describes it in a nutshell. You’ll also want to extend that brief explanation into a more detailed explanation of one to two sentences in addition.

2. Identify your audience. Identify who you want to attract. There must be some connection to what you are offering and what your audience wants. Be realistic about your audience.

3. Know your stuff. What is your business? What are the top key words you’d use to describe your business? Search for those key words on line. Identify similar sites, brands, and people within your key word search. List them from the most popular to the least. List which sources you can actually network with, via twitter, email, Facebook, and more. Know the trends and who the key players are that are making them.

4. Internet tools. Use blogs and social networks to connect with your industry community. People in search of things in your genre will want to network with you as well if you have valuable information to share. Your display of expertise will attract customers / clients / fans / followers.

5. Live Networking. Use events to meet people. It’s especially useful to connect with your on line contacts and their supporters. Use events to talk about yourself, mustering up some interest on a personal level.

6. Make friends. Never look at any similar brands or entities as your competition! They will be your teachers, guides, and inspiration. If you work together, it will only strengthen your position.  Never take things personally. If you approach an entity that is hostile to the idea of making friends or networking, find the next contact on your list and move forward.  But most of all be genuine because today's business men and women are resistant to dishonesty.

7. Follow internet etiquette. Don’t be too anxious or pushy. Don’t promote yourself at the expense of others without their permission and be respectful of their space.  The last thing you want to do is get banned, when all you want to do is be friends.

8. Be patient. Attention will not happen overnight. You will have to work on it over time. Never lose your social presence by giving up. Applications like HootSuite are excellent for scheduling updates in advance.   As well be sure to keep up with your comments to interact with your contacts and stimulate conversations.

9. Continuously analyze your work and stay up to date with the trends. Follow where your contacts are doing the most promotions and people are responding. Identify the status updates and dare I say gimmicks that are getting the most attention.

10. Be Yourself. Honesty and a sense of realness usually strikes a chord with audiences. Carve out your niche. Have fun with it.


Here is some recommendations for further reading:
o Shameless Self Promotion
o Book Promotion for the Shameless: 101 Marketing Tips That Really Work (Spilled Candy Books for Writers)
o Promote your Business or Cause using Social Media - A Beginner's Handbook

Why Some People Still Refuse To Use Networking Websites

There are many reasons why people simply will not use social networking websites. Here are some reasons that I found to be interesting:

1) They secretly desire to be different by being unwilling to do anything that seems trendy.  No matter what.  But eventually, they will use social media to show us how different they are.

2) They feel as if they are just too busy to devote the time to up keeping their on line presence.  It seems like hard work and even to some, considered a waste of time.

3) They are afraid that they are being monitored and controlled by corporations and the government.

4) They just want to keep their personal lives private from the public.  It may be that some lead double lives or are afraid their personal lives may hurt their livelihood.

5) They are not on social media for security purposes.  It could be that their livelihood forbids it, they are hiding from a staler or in witness protection program. 

6) The ex factor: They are avoiding the temptation of snooping around in their ex’s profiles that could lead to negative feelings and vice versa of their exes snooping on their profiles.

7) They are easily jealous of other people's lifestyles and insecure in their own.  Staying away from social media may keep their perspective in the right place.

8) They dislike violent news, opposing political opinions or negative emotionally triggering posts in their feed.

9) They feel online social networking is too shallow.  They are rebels of a world slowly vanishing into an digital one, seeking more real world experiences.

10) They are holding on to old values, unable to accept that the world is changing and unsure how to use this tool for their advantage.


Maybe they have it right or maybe their wrong, but nevertheless, I always find them fascinating.  A little mystery in the world is always refreshing.